External stakeholder engagement maturity matrix

09 May 2022

GGI’s new stakeholder engagement maturity matrix outlines nine key elements of communicating, engaging and building relationships with core organisations and individuals. It can be used for whole organisations or for specific programmes of work and aligns with public, third and private sector organisations. It provides clear steps on how to progress and improve in each of these areas.   

This practical tool enables boards and communications teams to identify their current level of progress against each key competency, to determine where they want to get to in the next 12 months in each area and how to get there.   

The matrix outlines the following core elements for assessment:

  • Stakeholder identification and awareness 
  • Relationship development 
  • Strategic management 
  • Systems, processes and procedures 
  • Culture 
  • Influence 
  • Perception/reputation 
  • Skills and capacity 
  • Feedback and improvement 

Daniel Taylor

Engagement Consultant

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Martin Thomas


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